Introducing Watermark
Watermark Print Workshop is a printing workshop based in Christchurch, New Zealand that collaborates with local artists to create artworks in the traditional Intaglio printing technique. Watermark's reputation was established but its brand components were lacking the craft to support it's personality. Working with Watermark I designed a suite of collateral to represent the brand.
With the collateral complete it became evident that Watermark needed a series of images for their new website. Photographing Kate, the mastermind behind Watermark, was a real delight. Together, we spent the afternoon in Watermark's studio making a series of candid images that reflect Watermark and showcase where the limited edition prints are created.