GE

Health Ahead 2018

Every year GE (General Electric) runs an internal global campaign, ‘Health Ahead’, encouraging its employees to assess their lifestyle and make changes for the better: quit smoking, form healthier eating habits, and exercise regularly. Each year the campaign is governed by a theme: Health Ahead 2018’s theme was mindfulness, titled ‘Sense Ahead’. To convey this theme an illustrative style was crafted.

I was tasked with expanding on this established world, creating an additional suite of characters that cover a cross section of GE employee personas within their global workforce. The characters are used to tell a story forming monthly content which provides ‘Healthy Hints’, ‘Mindful Moments’, articles, and fun quizzes for their employees in a playful engaging manner.

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Project was completed while working at tvc Group

All Omni NDE RTLB Bullen Management powerhouse Waitangi Treaty Grounds Watermark Print Tea Towel NZAEE TinyFEST Watermark Hugo Lighting Roimata Food Commons GE Aldermore The Economist Contemporary Christchurch Unilever Neat Places

Omni NDE RTLB Bullen Management powerhouse Waitangi Treaty Grounds Watermark Print Tea Towel NZAEE TinyFEST Watermark Hugo Lighting Roimata Food Commons GE Aldermore The Economist Contemporary Christchurch Unilever Neat Places