Emerging Artists
CoCA's third show Contemporary Christchurch, held at their newly reopened gallery, was a medley show comprising of 13 emerging artists from Christchurch, New Zealand.
Our challenge was to devise a campaign that fairly represented the vast range and extraordinary talents of each artist involved. We devised a campaign that focused on the nature of the show rather than each individual artist. The solution was found in the brands established toolkit of shapes: squares, triangles and circles. Vibrant squares, triangles and circles sneak out from the behind a screen, revealing themselves. This was applied across a range of campaign collateral from posters to digital animations. Gallery goers were treated at the venue itself with discretely placed shapes that peeked around corners and out of doorways.
Project completed while working at Strategy Creative